The Search For Shades
In our search, we learned that eye protection should start at a young age: since 70 percent more UV rays can reach children’s retinas than adults’ due to their underdeveloped pupils. These damage to eyes is cumulative and irreversible so we realized that encouraging Brandon to adopt positive daily habits like wearing protective sunglasses will ensure that his eyes stay healthy for years to come. During our search, we found that the available options were either poorly made or super high-end, designer shades which didn't seem appropriately designed for kids. We soon recognized a need in the marketplace for kids’ sunglasses that delivered on both quality and fit, in smart styles at an accessible price point. So we set out to create just that.